This document is an integral part of the City First Church effort to help people take their next steps toward Christ. It provides guidelines designed to help effectively communicate the mission, vision, and values of City First Church with one voice in print, electronic, and online media. How we communicate with each other and our audience brings the message to life. Our consistent approach will have a positive impact on the overall effectiveness of City First Church through:
Reach
Requires a partnership with staff and ministry leaders to facilitate good stewardship of resources. It’s not about strict ideas and rigid principles, but about harnessing the power of our message to enhance the experience.
Consistency
Each communication piece is a valuable tool with the opportunity to unify or dilute all communications church-wide, depending on the quality of the information and how it is organized.
Clarity
Simplify everything our audience sees or touches to make their life easier and more rewarding in every aspect of their engagement with City First Church.
Growth
The commitment to excellence in our print and electronic communication tools provides, even more, areas for talented people to connect and serve.
Communications Team
For answers to anything “communication” not included in this guide, contact the City First Church Creative Director’s office.
References
When in doubt, refer to the following recommended resources (besides this guide):
Dictionary
Merriam-Webster Home and Office Edition, Merriam-Webster Inc., Springfield, MA 1998. ISBN 0-8777-96068
merriam-webster.com
English/Grammar
The Associated Press Stylebook 2006, Norm Goldstein, Editor, Perseus Publishing Cambridge, MA, 2006.
Grammarly – Free online source – grammarly.com
Hemingway App – Free online source – hemingwayapp.com