These are more guardrails than guidelines for public communication and content. (“Public” references any communication to people outside of our staff, students, and MPs.)
- We want to sound faith-filled and excited, but not too feminine. One way this fleshes out is in the overuse of exclamation points or flowery language. Obviously, Original is the exception 😉
- We want to sound more inspirational than informational. It is possible to communicate information in an inspirational way. It’s our job to find that best-fit.
- We want our content to lead people. Whether to a thought to ponder, to a point of decision, or a clear call-to-action, the direction must be clear. Reference our article on Writing For Promotions.
- The content should always feel at home in the context. For example, emojis wouldn’t fit in the context of a press release. But they definitely feel at home in a post on social media, an email to Serve Teams from their Serve Team Leader, or earlier in this article 👆.