“Promotions” include ways of communicating to visitors and regulars other than the bulletin, e.g., brochures, web copy, postcards, mailers, flyers, and more.
How to Get Started
– Put your best effort forward – this promotion is important and should be given the time and attention it deserves. Writing takes time; plan for it.
– Stick with an angle that is interesting to your target.
– Refer to the City First Church Voice Guide for further guidance [Appendix D].
Writing the Meat of Your Message
Follow the AIDA principle, and you can’t go wrong.
A – Capture the audience’s attention
I – Get the audience’s interest
D – Build desire for your event
A – Call to action
Call to Action
Since most promotions will be for future events, it is important that your promotional material contains a clear call to action. There needs to be a way for visitors to take the next step (i.e., request more information, sign up online for an event, register to volunteer, etc.). Making this process easy for visitors will maximize participation in your ministry.