Social Networking
Social networks, when used effectively, are a great way of communicating what’s going on in your ministry. Because of their reach, however, care must be taken into consideration of how they are established and used. Below are some guidelines on how social networks should be used within the ministry of City First Church.
Personal Use of Social Networks
It’s important to realize that your personal use of social networks is really a portrayal of your position and the ministry of City First Church. People who follow you won’t see the distinction of your personal life and your role in the church. Therefore, it’s important to think through the message you are sending through those networks. A good guideline to use is “if you won’t post it on behalf of City First Church, don’t post it to a social network.”
Please realize the posting of inappropriate content to these networks could have consequences and may result in disciplinary action up to and not excluding termination.
Ministry-Related Social Networks
Social networks can be a huge communications boost to your ministry. If implemented incorrectly, however, they can also work against the mission of the church and cause more harm than good. Before creating a social network outlet for your ministry, we require that you talk through your plans with the Creative Director. He/She will ensure that:
- The mission of your social network does not work against the established mission of the City First Church social networking strategy.
- You have a plan on how to keep your social network active over a long period of time (an abandoned social network is a very bad representation of the ministry).
Active Social Network Guidelines
- Post three times a week for all social media.
- Post two times a month for all blogs.